PRIVACY NOTICE

1. WHAT INFORMATION DO WE COLLECT?

Information you provide to us

We collect personal information that you voluntarily provide when you interact with our Services—for example, when you contact us, sign up for updates, or participate in surveys or events. This may include:

• Name, email address, job title, and company name
• Communication preferences and contact history
• Any information you choose to share with us directly

All personal information you provide must be true, complete, and accurate. You must notify us of any changes.

Information automatically collected

We also collect certain information automatically when you use our Website, such as:

• IP address, browser type, and device characteristics
• Operating system, language settings, and referring URLs
• Pages viewed, links clicked, and usage timestamps
• Diagnostic data, system errors, and other event logs
• Approximate location (based on IP address)

We use cookies and similar technologies for analytics, functionality, and security. You can manage cookie preferences through our Cookie Settings or browser controls.

2. HOW DO WE USE YOUR INFORMATION?

We process personal information for purposes based on legitimate business interests, performance of a contract, legal obligations, and/or your consent. Specifically, we use your information to:

• Provide, operate, and improve our Services
• Communicate with you and respond to inquiries
• Send marketing or promotional communications (if you've opted in)
• Personalize content and analyze engagement
• Detect, prevent, and address security or fraud issues
• Comply with applicable laws and regulations

You may withdraw consent for marketing communications at any time.

3. AI AND AUTOMATED PROCESSING

We use artificial intelligence (AI) and automated systems to analyze information, summarize news, generate insights, and apply our proprietary Microfact™ credibility scoring methodology. This processing helps us improve clarity, trustworthiness, and relevance of information presented on our platform.

AI processing does not result in decisions that produce legal or similarly significant effects on you. You may object to profiling or request human review of automated processing where applicable by contacting info@baseline-ai.com.

4. LEGAL BASES FOR PROCESSING (EEA/UK USERS)

If you are located in the European Economic Area (EEA) or United Kingdom (UK), we process your personal data under one or more of the following legal bases:

• Consent – for non-essential cookies, newsletters, or marketing communications
• Contract – to deliver the Services you request
• Legal obligation – to comply with applicable laws, such as tax and accounting requirements
• Legitimate interests – to maintain security, prevent fraud, and analyze usage trends (balanced against your rights and freedoms)

5. WILL YOUR INFORMATION BE SHARED WITH ANYONE?

We share personal information only when necessary and consistent with this Notice. This may include sharing with:

• Service providers and vendors (e.g., cloud hosting, analytics, CRM, payment, security)
• Professional advisors (e.g., auditors, legal counsel)
• Government authorities or regulators, if legally required
• Business partners or affiliates, under appropriate contractual safeguards

We do not sell personal data.

In the event of a merger, acquisition, or reorganization, your data may be transferred to the new entity, subject to the same protections outlined here.

6. COOKIES AND GLOBAL PRIVACY CONTROL (GPC)

We use cookies, pixels, and similar tracking technologies for analytics and personalization. You can manage preferences or withdraw consent anytime using our Cookie Settings panel.

We honor Global Privacy Control (GPC) signals where required by law. Non-essential cookies (such as analytics or advertising) are used only with your consent in jurisdictions that require it.

7. DATA RETENTION

We retain personal information only for as long as necessary to fulfill the purposes described in this Notice, unless a longer retention period is required or permitted by law. Typical retention periods include:

• Account and support data: life of the account + up to 24 months
• Security and diagnostic logs: 12–18 months
• Marketing and communication data: until opt-out + up to 24 months
• Backups: encrypted rotation up to 12 months

When retention ends, data is securely deleted or anonymized.

8. HOW DO WE KEEP YOUR INFORMATION SAFE?

We implement appropriate technical and organizational security measures, including:

• Encryption in transit and at rest
• Access controls and authentication
• Network monitoring and logging
• Vendor security reviews and data processing agreements
• Incident response and breach notification protocols

Despite safeguards, no system is completely secure. You use the Site at your own risk.

9. INTERNATIONAL DATA TRANSFERS

When transferring personal data internationally, we use lawful mechanisms such as:

• The EU–US Data Privacy Framework (DPF) (if certified)
• The Standard Contractual Clauses (SCCs)
• The UK Addendum / International Data Transfer Agreement (IDTA)

By using our Services, you acknowledge that your data may be transferred and processed outside your home country under appropriate safeguards.

10. YOUR PRIVACY RIGHTS

Depending on your jurisdiction, you may have the following rights:

• Access to the data we hold about you
• Correction of inaccurate or incomplete data
• Deletion of your personal information
• Restriction or objection to processing
• Data portability
• Withdrawal of consent (where processing is based on consent)

To exercise your rights, contact info@baseline-ai.com. We will respond within the time required by applicable law.

If you are in the EEA, UK, or Switzerland, you may also contact your local data protection authority.

11. US STATE PRIVACY RIGHTS (CPRA, VA, CO, CT, UT)

Residents of applicable US states have additional rights to:

• Access, delete, correct, or obtain a copy of personal information
• Opt out of sale, sharing, or targeted advertising
• Appeal if a request is denied

Requests can be submitted to info@baseline-ai.com or via our contact page. We will respond within 45 days, extendable by an additional 45 days where necessary.

Baseline Media does not sell personal information and does not process sensitive personal data without consent.

12. CHILDREN'S PRIVACY

We do not knowingly collect or process information from individuals under 18 years of age. If we learn that we have inadvertently collected personal data from a minor, we will delete it promptly.

If you believe this has occurred, please contact info@baseline-ai.com.

13. UPDATES TO THIS NOTICE

We may update this Privacy Notice from time to time to remain compliant with laws and technology changes. The updated version will be indicated by a new "Last updated" date.

If we make material changes, we may notify you directly or by posting a prominent notice on our Website.

14. CONTACT US

If you have questions, concerns, or wish to exercise your privacy rights, please contact us: